These stories provide insights into hot emerging industry trends in the branded entertainment marketplace. Find out how the brand integration agency into TV, film, video games, music, Internet and print is taking shape and finding new ground — so you can stay ahead of the curve.
- Mobile Branding Key, Panel Says March 29 – The Hollywood Reporter
- ANA: TV Execs Must Be Open to Advertisers’ Needs March 22 – Brandweek
- Advertisers Get Piece of Local News March 16 – The Hollywood Reporter
- Many Challenges For Upfront Deals March 06 – Mediaweek
- TNS: Top 10 Advertisers Spent 3.3% Less in ’05 February 28 – Mediaweek
- Study: Podcasting to Grow Ads February 28 – Mediaweek
- Carmakers to Drive 15% of Ads to Web by ’07 February 16 – Brandweek
- Buyer: Begin Placements With Creators February 08 – MediaWeek
- Prod. Placement Frequency Does Not Equal Engagement January 31 – MediaPost
- The Fine Line Between Placement And Payola January 30 – Brandweek
- Study: Viral Marketing Gaining in Popularity January 26 – Brandweek
- PwC: Media Must Focus of “Lifestyle Media” January 23 – Mediaweek
- Products Fill Up TV Screen January 06 – The Hollywood Reporter
- Indestructible! Nothing Can Stop It! The Blog January 02 – Adweek
- Ad Predictions for 2006 January 02 – Adweek
- 2006: A Whole New Year January 02 – Brandweek
- 2005’s Interactive Marketing and Ad Trends December 30 – ClickZ
- Publishers Eye Tricked-Out Ads December 19 – Mediaweek
- Report: Online Ad Spending to Jump 10% a Year December 19 – Brandweek
- The Future of Interactive Advertising December 19 – ClickZ
- US Not Quite Ready For Mobile Entertainment December 15 – eMarketer
- Advertising Boundaries Continue to be Pushed December 13 – The Hollywood Reporter
- Fox Interactive in growth spurt December 07 – The Hollywood Reporter
- TNS: Total Ad Spend Up 3% December 07 – Mediaweek
- Brand Extensions Can Go Too Far December 05 – Adweek
- In-Game Integration Reaps Consumer Recall December 05 – Adweek
- Can’t Stop The Inevitable: Print Placements December 05 – Mediaweek
- Web Video Ad Spend on the Rise November 29 – Adweek
- Dot Coms Stampede Into TV Product Placement November 28 – Brandweek
- Media Companies Threaten Madison Avenue November 28 – Mediaweek
- Euros rethink branding November 15 – The Hollywood Reporter
- Product Plugs on Rise in Talk Shows November 11 – The Hollywood Reporter
- NBC Tops With Product Placements November 09 – The Hollywood Reporter
Content Must Catch Up With New-Media World
November 08 – The Hollywood Reporter
Study: 1% of Mobile Users in Sept. Viewed Video
November 09 – The Hollywood Reporter
Buyers, Nets Try To Skirt Clutter With Sponsor Deals
October 31 – Adweek
TV Product Placement Activity Takes A Dive In Third Quarter
October 31 – Brandweek
NPR: Profiting With Podcasting
October 28 – Radio Monitor
Movies Get in the Game: Adaptations Face Hurdles
October 21 – The Hollywood Reporter
Can Television Keep Hottest Genre Real?
October 17 – Adweek
Regulators Take Another Look At Product Placement
October 10 – Brandweek
Study: Product Placement OK With Most Readers
October 10 – Mediaweek
Increasingly, TV Shows Are Talking About Themselves
October 10 – Brandweek
TV Tunes: Partners in Crime
October 08 – BillboardMagazine
Study: Gamers Responsive to Ads
October 03 – Mediaweek
Vid Game Advertising Future Looks Bright
September 29 – The Hollywood Reporter
Marketers Push Limits: Evolution of Media Biz
September 28 – The Hollywood Reporter
Bands & Brands: Q&A; W/Sony BMG’s VP/GM
September 17 – BillboardMagazine
NBC Uni Future Hinges on New-Media Content
September 14 – Hollywood Reporter
Convergence Fulfilled: Inventing the Future
September 13 – Hollywood Reporter
Welcome to 2080 A.D.: The Future is Now
September 13 – Hollywood Reporter
American Idol (Fox) Breaks Prime-Time Pricing Record
September 12 – Mediaweek
Marvel Changes Name, Heads to the Movies
September 11 – Book Standard
Attention-Grabbing Film Promotions were the Exception and Not the Rule
September 7 – Hollywood Reporter
Searching for the Elusive 18-34 Male
September 5 – Mediaweek
Product Placement in Newspapers Increases
September 1 – Editor and Publisher
Ad Spending Jumps 5.7% to $59.5 billion in first half of 2005
August 31 – Hollywood Reporter
Nielsen: Spanish, Cable TV Ads Up in ’05
August 30 – Mediaweek
TiVo CEO Predicts More Ad Demand
August 25 – Adweek
Lessons for Sports Leagues and Media Partners
August 22 – Mediaweek
Product Placement Grows as TV Networks Worry About Glut
August 22 – Adweek
Is Product to Blame for Soft Hollywood Summer
August 19 – Hollywood Reporter
Brand Integration in Video Games: Interview With Nielsen GM
August 15 – InsideBrandedEntertainment
Idol-atry: Coke Beats Pepsi, But Is It Hitting A Sour Note?
August 8 – Brandweek
Print Confronts Thorny Product Placement Issues
August 8 – Adweek
Putting Music into Games and Where Radio Fits In
August 5 – RadioMonitor
Book Publishers: TV Tie Ins
August 2 – Bookseller
Tie-ins Often Sobering for Liquor Firms
August 1 – Hollywood Reporter
Product Placements on the Rise in Multiple Media Channels
July 28 – Hollywood Reporter
Value of Product Placements in Other Media Besides Television and Film is Projected to Grow 18.1% to $384.9 Million in 2005
July 27 – InsideBrandedEntertainment
Full-motion Video Game Ads From Massive
July 25 – Hollywood Reporter
Playing The Hip-Hop Name Drop
July 25 – Brandweek
Advertising in Video Games: Interview with Massive CEO (VIDEO)
July 15 – InsideBrandedEntertainment
Defining and Reaching Teens: Brands, Not Marketers
July 13 – Adweek
Car Marketers And Networks At Odds Over Heavy Traffic
July 11 – Brandweek
P&G; Placements Triple Amid Cutbacks In TV Ad Spending
June 27 – Brandweek
Brand Names In Entertainment: The Trend, and The Controversy, Grows
Findlaw
Digital Product Placement
Adv&Mktg; Review
Viral Marketing: Risks and Rewards
June 23 – Adweek
Global Entertainment and Media Will Expand into a $1.8 Trillion Industry in 2009
June 23 – Hollywood Reporter
Helping Advertisers Reach Consumers in a Splintered Media World
June 6 – Mediaweek
Win, Draw for Burnett Branding: “Apprentice” and “Contender”
June 1 – Hollywood Reporter
2/3 US Marketers Sponsored Branded Ent. Projects
March 23 – ANA
