The top entertainment marketing agencies or marketing of entertainment is consumed with speed, there is very little time for tests on the market before the branded entertainment product placement. Each movie or single is a new product, and they are all different: Different content, different audiences, different business structures. There may be two or three or even ten of these products sold each week, and yet each campaign must hit the target in the right way, at the right time.
Regarding movies, the lower rate must be countered immediately, because the window of distribution is only three or four weeks. Entertainment marketing budgets can be huge (marketing budget average of a movie that costs between $50 and $100 million is between $25 and $40 million) but the burn rate is extremely high, with most of the budget that is spent in the six to eight weeks before and during the operation of the film in theaters. Production of entertainment content is based on creativity and is based on human factors. Production and launch dates may change at the sandstone mood of a star. The main purpose of entertainment marketing is to sell an experience rather than a product. Here as well you can learn something about the Advertising Opportunities.
Entertainment is subject to the same vagaries as the world of fashion. Trends and styles change, yet between the production and launch of an entertainment product, it may take years.
Price discounts (on which marketing has no control) can throw or destroy an entertainment product. The profitability or failure of a movie or a single can be entirely based on the opening of an envelope at an awards ceremony. Technological developments bring with them a growing number of distribution channels for entertainment products. Marketing must apply to each of its channels, and marketers need to be constantly aware of the demographics involved in each new format. The marketing of entertainment does not only focus on the initial product (movie, single, program, sports replay…) but also on all related products, created by the licensing and merchandising. In fact, revenues generated by the licensing and merchandising can largely overshadow those released by the original product. Find out more about the top entertainment marketing agencies.