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Find stories that provide insights about measuring the effectiveness of branded entertainment campaigns, determining ROI and evaluating measurement vendors.

Q&A; With Alan Gould, Founder and Co-CEO of IAG Research
Gould talks about measuring viewer recall of product placements. Listen to the Audio Interview >>

Companies with branded entertainment measurement services:
  • Nielsen Placeviews
  • IAG Research
  • TNS Media Intelligence
  • ITVX
  • Broadcast Marketing

    Broadcast Marketing Launches Measurement Tool for Branded Content
    Press Release - September 22, 2005 - Broadcast Marketing
    PQ Media and iTVX to Publish First Global Branded Entertainment Spending and Measurement Report
    Press Release - September 21, 2005 - PQMedia
    Nike, Adidas Get Butts Kicked By Chef Revival
    September 19, 2005 - Brandweek
    IAG May Hold the Key to Monitizing Product Placements
    August 22, 2005 - Mediaweek
    The WB Licenses IAG Research's TV Ad Data
    August 17, 2005 - Mediaweek
    Nielsens Mull Product Integration
    August 12, 2005 - THR
    Nielsen Scorecard Gives MLB Results
    August 1, 2005 - Mediaweek
    NFL Signs With Nielsen Sports
    July 13, 2005 - Mediaweek
    Will Product Placement Get Its Own Dot-Comeuppance?
    July 25, 2005 - Brandweek
    Placement Measurement for Movies
    July 25, 2005 - Brandweek
    TNS Unveils Branded Entertainment Reports
    July 6, 2005 - Mediaweek
    Nielsen Moves Deeper Into Tracking Brand Integration
    June 1, 2005 - Marketing Y Medios
    Sizing Up the Shift to Online Media
    June 6, 2005 - Mediaweek
    Celebrity Endorsements:Black Box for ROI-focused Marketers
    June 2005 - CMO
    Valuing Branded Entertainment
    December 30, 2004 - Hollywood Reporter
    Chrome Gets Some Polish
    May 10, 2009 - Adweek
    Even Fake Reality Has Rules
    May 07, 2009 - Adweek
    Gray, LSN Expanding Local Content Pact
    May 06, 2009 - Mediaweek
    YouTube Unleashes Product Placement Police
    May 04, 2009 - Brandweek
    Branding expertise on tap
    May 04, 2009 - The Hollywood Reporter
    A-B Vet Tony Ponturo Adds Leverage
    May 04, 2009 - Adweek
    View All >>

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    Food Network and Paramount Partner on 'Last Holiday' with Queen Latifah

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    Buzz Marketing Group CEO's 10 tips for creating buzz with teens

    Chrysler/Jeep VP, talks about driving past the 30-second spot

    IAG Founder talks about measuring viewer recall of product placements

    Starcom SVP shares insider's view into branded entertainment deals

    Massive CEO talks about advertising in games (VIDEO)

    Video Games
    Mobile Messaging
    Research & Tracking
    Copyright & Law Meet the Experts
    Celebrity Appeal
    Reality TV
    Attracting Teens
    Online Promotions
    Automotive Ads

    Procter & Gamble
    >> More

    Top 100 Branded Entertainment Opportunities 2006

    Top 100 Branded Entertainment Opportunities in 2006
    Get access to 100 of 2006's hottest branded entertainment and product placement opportunities in films, DVD releases, TV, celebrity events and music.
    Find Out More >>

    Branded Entertainment Directory - 2006 Edition
    Find a comprehensive list of the advertising agencies and brands that are on the forefront of Branded Entertainment.
    Find Out More >>

    View All Reports >>

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