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Creating Winning Product Placements

Q&A; with Daphne Briggs,
Managing Director of Propaganda Global Entertainment Marketing, Inc.





Related Links:
  • Brandchannel's 2005 Product Placement Awards
  • PRO.P.AG.AND.A. Global Entertainment Marketing
  • Propaganda Drives Home Audi Award (Press-Release)


  • Product placement specialist firm Propaganda is enjoying the attention from winning the Brandchannel Brandcameo 2005 Award for "Best Performance by a Product in a Supporting Role" for Audi's appearance in the 84-million-dollar grossed film "Transporter 2." Managing Director Daphne Briggs spoke to Inside Branded Entertainment about getting Audi into the spotlight, other hot film placements; going with an Independent Vs. Blockbuster; and finding the perfect marriage between and brand and story-line.

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    In interview, find out about the following:

  • Audi's Placement in "Transporter 2"
  • Going Beyond Product Placement
  • Creating the Right Partnership
  • Placements in "Syriana"
  • Independent Versus Blockbuster Films
  • Sales from Product Placements
  • Most Successful Film Placements
  • Promotion After Production
  • Syncing Up Hollywood and Brand Calendars
  • Plans for the Latin Markets
  • More!

    Listen to AUDIO of the Interview >>
    Read the Interview >>
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