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Measuring Product Placement Success

Q&A; with PQ Media
President Patrick Quinn
and Vice President Research Director Leo Kivijarv

PQ Media in the News:
  • The Tracker: There's Less Than Meets The Eye In TV Placement Economy
  • Virtual Ads a New Reality on TV Shows
  • Press Release: Global Branded Entertainment Spending and Measurement Report
  • Product Placement Outpaces Ad Spending
  • Media research and consulting firm PQ Media's president Patrick Quinn and vice president research director Leo Kivijarv join us to discuss the growing industry of branded entertainment and product placement.

    Find out how fast the market is growing, why traditional ad spending is taking a back seat to alternative media spending, about noteworthy forecasts for 2006 and more.

    Listen to AUDIO of the Interview >>
    Read Detailed Highlights of the Interview >>

    In interview, find out about:

  • PQ Media
  • Growing Product Placement Market
  • Types of Financial Deals
  • Traditional Ad Spending Growth Getting Trumped
  • Why the Shift in Spending?
  • What's Hot for Advertisers
  • Upcoming Research Reports
  • Surprise Findings
  • Forecasts for 2006
  • More!

    Listen to AUDIO of the Interview >>
    Read Highlights of the Interview >>
    More News >>>

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    Hot branded entertainment trends and insights on how brands can integrate into all media channels.

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    More and more celebrities are integrating themselves into branded entertainment.

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    Insights on measuring the effectiveness of your branded entertainment campaigns.

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    How Branded Entertainment deals are done and what goes on behind the scenes.

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