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Clio Awards Judge Talks About Branded Entertainment

Q&A; With Paul Woolmington, Co-Founder of Naked Communications

Related Links:
  • Woolmington, Collins Chair Clio Juries
  • Naked Communications Site
  • Clio Awards

  • Paul Woolmington a senior media executive veteran and the co-founder of Naked Communications, earned his right to judge. This year, at the May 13-16, 2006 Clio Awards, Woolmington will preside for a second time over a category that he pioneered, Content & Contact -- awarded to campaigns that effectively leverage the convergence of creative and media in dynamic new ways. He spoke with Inside Branded Entertainment about trends in advertising; what makes a winning campaign; and how branded entertainment is becoming more than simple product placement.

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    In interview, find out about:

  • Naked Communications Services
  • Accounts in the U.S.
  • The Current Branded Entertainment Market
  • Going Beyond Product Placement
  • Campaigns Breaking Ground
  • Clio's Content & Contact Category
  • ROI's Impact on Judging
  • More!

    Listen to AUDIO of the Interview >>
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