VNU eMedia Adweek Billboard HollywoodReporter.com About Us Advertise with Us Sign Up for e-Newsletter InsideBrandedEntertainment.com
Spotlight
Clio Awards Judge Talks About Branded Entertainment

Q&A; With Paul Woolmington, Co-Founder of Naked Communications




Related Links:
  • Woolmington, Collins Chair Clio Juries
  • Naked Communications Site
  • Clio Awards


  • Paul Woolmington a senior media executive veteran and the co-founder of Naked Communications, earned his right to judge. This year, at the May 13-16, 2006 Clio Awards, Woolmington will preside for a second time over a category that he pioneered, Content & Contact -- awarded to campaigns that effectively leverage the convergence of creative and media in dynamic new ways. He spoke with Inside Branded Entertainment about trends in advertising; what makes a winning campaign; and how branded entertainment is becoming more than simple product placement.

    Listen to AUDIO of the Interview >>
    Read the Interview >>

    In interview, find out about:

  • Naked Communications Services
  • Accounts in the U.S.
  • The Current Branded Entertainment Market
  • Going Beyond Product Placement
  • Campaigns Breaking Ground
  • Clio's Content & Contact Category
  • ROI's Impact on Judging
  • More!

    Listen to AUDIO of the Interview >>
    Read the Interview >>
  • SEARCH
      TIPS
    NEWS & BLOGS
    More News >>>

    Examples of winning campaigns where brands entertain and entertainment brands.

    More Campaigns >>
    Hot branded entertainment trends and insights on how brands can integrate into all media channels.


    More Industry Trends >>
    More and more celebrities are integrating themselves into branded entertainment.


    More Celebrity Stories >>
    Insights on measuring the effectiveness of your branded entertainment campaigns.


    More Measurement Stories >>
    How Branded Entertainment deals are done and what goes on behind the scenes.


    Most Popular Stories This Week


    © 2009 Nielsen Business Media, Inc. All rights reserved.  Terms of Use  |  Privacy Policy