Paul Woolmington a senior media executive veteran
and the co-founder of Naked Communications, earned his right to judge.
This year, at the May 13-16, 2006
Clio Awards, Woolmington will preside for
a second time over a category that he pioneered, Content & Contact
-- awarded to campaigns that effectively leverage
the convergence of creative and media in dynamic new ways. He spoke with Inside
Branded Entertainment about trends in advertising; what makes a
winning campaign; and how branded entertainment is becoming more
than simple product placement.