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NASCAR's Race Towards Hollywood

Q&A; With Sarah Nettinga from NASCAR Digital Entertainment




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  • As director of film, television and music entertainment for NASCAR Digital Entertainment, Sarah Nettinga develops and oversees original film and television concepts and music tie-ins for the brand. Integrations with Walt Disney Pictures "Herbie: Fully Loaded", Sony Pictures' soon-to-be-released film "Talladega Nights" with Will Ferrell, and countless TV network appearances have given NASCAR star status among sports brands. In this interview, Nettinga gives us the full picture of NASCAR's involvement with Tinseltown.

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    In interview, find out about NASCAR's:

  • Strategic Approach to Branded Enteratinment
  • Partnership with Madison Road
  • Fans Reactions to Advertising
  • Best Film and TV Integrations
  • Approach for Alligning with Celebrity
  • Approach for Finding the Right Brand Partners
  • Measurement of Deals
  • Plans for 2006 and Beyond
  • Predictions for the Branded Entertainment Space
  • More!

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