Product placement measurement is on the minds of most branded entertainment professionals today.
Determining whether a product placement is noticed, effective or deemed relevant by a TV viewer
are essential to campaign success.
We sat down with Alan Gould, the founder and Co-CEO of
IAG Research, to talk about how his company's unique product placement measurement
product gives advertisers, networks and brands
important data and insights about what television viewers
recall in the programming and product placements they watch, and ad effectiveness.