Food Network has a new starring role in Queen Latifah's new movie
"Last Holiday". The cable network's tasty treats are not only
props in scenes but are central to the movie's story line.
Susie Fogelson, VP of marketing devised this tantalizing partnership
with Paramount, integrating the Food Network into the
film, debuting on January 13, 2006.
We met with Ms. Fogelson to find out how this successful partnership with
Tinsel Town began, how it quickly went from product placement to a deep
movie-integration and why Food Network is so satisfied with
the final results of this "sweet" branded entertainment campaign.