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Hollywood Heats Up with Food Network

Q&A; with Susie Fogelson,
Food Network's VP of Marketing

More Info:
  • Watch the Trailer and Find More Links about the Campaign
  • Official Press-Release
  • Learn More about the Movie and Go Behind the Scenes
  • "Last Holiday" Web Site
  • Food Network has a new starring role in Queen Latifah's new movie "Last Holiday". The cable network's tasty treats are not only props in scenes but are central to the movie's story line. Susie Fogelson, VP of marketing devised this tantalizing partnership with Paramount, integrating the Food Network into the film, debuting on January 13, 2006.

    We met with Ms. Fogelson to find out how this successful partnership with Tinsel Town began, how it quickly went from product placement to a deep movie-integration and why Food Network is so satisfied with the final results of this "sweet" branded entertainment campaign.

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    In Fogelson's interview, she shares information about:

  • Food Network's Current Branded Entertainment Strategy
  • The Film's Connection to Food
  • How the Movie-Integration Deal Developed
  • How the Partnership Grew Organically
  • How Campaign Concepts Came to Life
  • Surprises and Lessons
  • How the Deal Was Structured
  • Coordinating the Overall Marketing Campaign
  • What's On the Horizon for 2006
  • More!

    Listen to AUDIO of the Interview >>
    Read Highlights of the Interview >>
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