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A Conversation with Author Bo Burlingham

Small Giants: Companies That Choose To Be Great Instead of Big (Portfolio, 2006)

Bo Burlingham is the author of Small Giants, Companies That Choose to be Great Instead of Big (Portfolio, 2006) and the editor at large of Inc. magazine. Drawing on 25 years of small business research (and a massive rolodex) Burlingham offers insights on branded entertainment, and how some companies are using it as a way to break through, without breaking the bank.

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In interview, find out about:

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Examples of winning campaigns where brands entertain and entertainment brands.

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Hot branded entertainment trends and insights on how brands can integrate into all media channels.

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More and more celebrities are integrating themselves into branded entertainment.

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Insights on measuring the effectiveness of your branded entertainment campaigns.

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How Branded Entertainment deals are done and what goes on behind the scenes.

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