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Driving the Audi Message

Q&A; with Stephen Berkov, Director of Marketing for Audi

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  • Director of Marketing Stephen Berkov is getting Audi cars plenty of screen time in shows like TNT's "The Closer" and films like "Art of The Heist." His innovative campaigns span across multiple platforms like entertainment, print, online, outdoor and events to connect with consumers. Berkov spoke to Inside Branded Entertainment about campaigns that drive the brand message as far and as fast as possible.

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    In interview, find out about the following:

  • Approach for Using Enteratinment
  • How the Marketing Climate Changed
  • Current Audi Marketing Strategy
  • TV and Film Partnerships
  • Balancing Risk and Reward
  • Quantifying Auto Sales Increases
  • What Works, What Doesn't
  • Creating Organic Integration
  • What's Next for Audi and Branded Entertainment
  • More!

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