A&E; Television Networks has made creating deep branded entertainment partnerships
one of its main business goals in recent years, teaming up with brands like Southwest airlines and
L'Oreal to develop programming.
The network's Integrated Sales & Strategic Partnerships team,
formed in 2002, continues to perfect its strategy for partnering with brands.
Tune into this audio interview with the team's top executives to
find out how their branded "Airline" series took off,
how A&E; views and manages campaigns, why cable networks can offer more product exposure,
who to contact at A&E; to pitch your product integration and more!