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Massive Announces Full Motion Video/Audio Ad Units
July 25, 2005

Massive's improvement: full-motion vid game ads:
Adds TV-like spots to its network

View Press Release

Massive Inc. CEO Mitch Davis talks to InsideBrandedEntertainment about their new full motion video/audio ad units, sound and motion billboards and future e-commerce opportunities in video games.

Watch Video Interview (2:35 minutes) - Windows Media Player

Watch Video Interview (2:35 minutes) - Quicktime

Video Interview with Massive CEO Mitch Davis
"Product Integration and Advertising in Video Games"

July 15, 2005

Massive Inc. CEO Mitch Davis talks to InsideBrandedEntertainment about product integration and advertising in Video Games.

In this video interview, Mitch Davis shares his insights on:

  • How the Massive Video Game Advertising Network Works
  • Video Game Player Demographics and Behavior
  • How Brands Develop Successful Strategies for Advertising and Integrating into Games
  • Measurement, ROI, and Costs of Video Game Campaigns
  • Examples of Successful Campaigns
  • Video Games and Music
  • Future of Advertising and Brand Integration in Video Games
  • ... and much more

    Watch Video Interview (18 minutes) - Windows Media Player

    Watch Video Interview (18 minutes) - Quicktime

    View Screenshots of Dynamic Advertising in "Splinter Cell Chaos Theory" published by Ubisoft Entertainment

  • "Batman Begins" film ad on truck
  • "Batman Begins" film ad on computer screens
  • "Coke Zero" ad on soda machine

    Video produced by

  • News about Massive
  • Game Ads Get Active: Massive to Debut 10-Second Spots
  • Massive Puts Name Brands in Play
  • Massive Launches In-Game Ad Net
  • Nielsen to Measure Massive Ads
  • More Video Game Stories

  • Senators Fight Sex Appearing in 'Grand Theft'
  • MTV Games To Launch
  • Nick Arcade Beefs up Paid Games
  • View more articles

  • Video Game and Branded Entertainment Reports
    These reports are in Adobe PDF and available for immediate download.

    Brandweek Video Gaming Directory
    Find the big advertising budgets and the key decision-makers for this multi-billion dollar industry.
    Price $59.00
    >> Order Now

    Brandweek Video Gaming Equipment Report
    Working hand-in-hand with the video gaming industry are the developers of computer hardware, systems and accessories. Find out who's behind the marketing programs for Sony, Nintendo, Apple, Dell, IBM and more. Price: $59.00 >> Order Now

    Branded Entertainment Guide
    Create winning and buzz-worthy branded entertainment campaigns with this comprehensive directory.
    Price $99.00
    >> Order Now

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