VNU eMedia Adweek Billboard HollywoodReporter.com About Us Advertise with Us Sign Up for e-Newsletter InsideBrandedEntertainment.com
These stories provide insights into hot emerging industry trends in the branded entertainment marketplace. Find out how integrations into TV, film, video games, music, Internet and print are taking shape and finding new ground -- so you can stay ahead of the curve.

Content Must Catch Up With New-Media World
November 08, 2005 - The Hollywood Reporter
Study: 1% of Mobile Users in Sept. Viewed Video
November 09, 2005 - The Hollywood Reporter
Buyers, Nets Try To Skirt Clutter With Sponsor Deals
October 31, 2005 - Adweek
TV Product Placement Activity Takes A Dive In Third Quarter
October 31, 2005 - Brandweek
NPR: Profiting With Podcasting
October 28, 2005 - Radio Monitor
Movies Get in the Game: Adaptations Face Hurdles
October 21, 2005 - The Hollywood Reporter
Can Television Keep Hottest Genre Real?
October 17, 2005 - Adweek
Regulators Take Another Look At Product Placement
October 10, 2005 - Brandweek
Study: Product Placement OK With Most Readers
October 10, 2005 - Mediaweek
Increasingly, TV Shows Are Talking About Themselves
October 10, 2005 - Brandweek
TV Tunes: Partners in Crime
October 08, 2005 - BillboardMagazine
Study: Gamers Responsive to Ads
October 03, 2005 - Mediaweek
Vid Game Advertising Future Looks Bright
September 29, 2005 - The Hollywood Reporter
Marketers Push Limits: Evolution of Media Biz
September 28, 2005 - The Hollywood Reporter
Bands & Brands: Q&A; W/Sony BMG's VP/GM
September 17, 2005 - BillboardMagazine
NBC Uni Future Hinges on New-Media Content
September 14, 2005 - Hollywood Reporter
Convergence Fulfilled: Inventing the Future
September 13, 2005 - Hollywood Reporter
Welcome to 2080 A.D.: The Future is Now
September 13, 2005 - Hollywood Reporter
American Idol (Fox) Breaks Prime-Time Pricing Record
September 12, 2005 - Mediaweek
Marvel Changes Name, Heads to the Movies
September 11, 2005 - Book Standard
Attention-Grabbing Film Promotions were the Exception and Not the Rule
September 7, 2005 - Hollywood Reporter
Searching for the Elusive 18-34 Male
September 5, 2005 - Mediaweek
Product Placement in Newspapers Increases
September 1, 2005 - Editor and Publisher
Ad Spending Jumps 5.7% to $59.5 billion in first half of 2005
August 31, 2005 - Hollywood Reporter
Nielsen: Spanish, Cable TV Ads Up in '05
August 30, 2005 - Mediaweek
TiVo CEO Predicts More Ad Demand
August 25, 2005 - Adweek
Lessons for Sports Leagues and Media Partners
August 22, 2005 - Mediaweek
Product Placement Grows as TV Networks Worry About Glut
August 22, 2005 - Adweek
Is Product to Blame for Soft Hollywood Summer
August 19, 2005 - Hollywood Reporter
Brand Integration in Video Games: Interview With Nielsen GM
August 15, 2005 - InsideBrandedEntertainment
Idol-atry: Coke Beats Pepsi, But Is It Hitting A Sour Note?
August 8, 2005 - Brandweek
Print Confronts Thorny Product Placement Issues
August 8, 2005 - Adweek
Putting Music into Games and Where Radio Fits In
August 5, 2005 - RadioMonitor
Book Publishers: TV Tie Ins
August 2, 2005 - Bookseller
Tie-ins Often Sobering for Liquor Firms
August 1, 2005 - Hollywood Reporter
Product Placements on the Rise in Multiple Media Channels
July 28, 2005 - Hollywood Reporter
Value of Product Placements in Other Media Besides Television and Film is Projected to Grow 18.1% to $384.9 Million in 2005
July 27, 2005 - InsideBrandedEntertainment
Full-motion Video Game Ads From Massive
July 25, 2005 - Hollywood Reporter
Playing The Hip-Hop Name Drop
July 25, 2005 - Brandweek
Advertising in Video Games: Interview with Massive CEO (VIDEO)
July 15, 2005 - InsideBrandedEntertainment
Defining and Reaching Teens: Brands, Not Marketers
July 13, 2005 - Adweek
Car Marketers And Networks At Odds Over Heavy Traffic
July 11, 2005 - Brandweek
P&G; Placements Triple Amid Cutbacks In TV Ad Spending
June 27, 2005 - Brandweek
Brand Names In Entertainment: The Trend, and The Controversy, Grows
Findlaw
Digital Product Placement
Adv&Mktg; Review
Viral Marketing: Risks and Rewards
June 23, 2005 - Adweek
Global Entertainment and Media Will Expand into a $1.8 Trillion Industry in 2009
June 23, 2005 - Hollywood Reporter
Helping Advertisers Reach Consumers in a Splintered Media World
June 6, 2005 - Mediaweek
Win, Draw for Burnett Branding: "Apprentice" and "Contender"
June 1, 2005 - Hollywood Reporter
2/3 US Marketers Sponsored Branded Ent. Projects
March 23, 2005 - ANA
SEARCH
  TIPS
Chrome Gets Some Polish
May 10, 2009 - Adweek
Even Fake Reality Has Rules
May 07, 2009 - Adweek
Gray, LSN Expanding Local Content Pact
May 06, 2009 - Mediaweek
YouTube Unleashes Product Placement Police
May 04, 2009 - Brandweek
Branding expertise on tap
May 04, 2009 - The Hollywood Reporter
A-B Vet Tony Ponturo Adds Leverage
May 04, 2009 - Adweek
View All >>

Most Popular Stories This Week
NEWS & BLOGS
More News >>>



Finding Big Ideas at R/GA

Creating Winning Product Placements With Propaganda

Naked's Co-Founder Talks Clios and Branded Ent.

Driving the Audi Message

NASCAR's Race Towards Hollywood

Organic's CEO Shares What's Hot in Digital Campaigns

Author Bo Burlingham Talks Low Budget, High Branding


A&E; Television Networks' Strategy, Campaigns and Insights


Product Placement Forecasts & Insights


Food Network and Paramount Partner on 'Last Holiday' with Queen Latifah


P&G; Exec Creates Breakthrough Campaigns


Buzz Marketing Group CEO's 10 tips for creating buzz with teens


Chrysler/Jeep VP, talks about driving past the 30-second spot


IAG Founder talks about measuring viewer recall of product placements


Starcom SVP shares insider's view into branded entertainment deals


Massive CEO talks about advertising in games (VIDEO)


Video Games
Mobile Messaging
Research & Tracking
Copyright & Law Meet the Experts
Interviews
Celebrity Appeal
Reality TV
Attracting Teens
Online Promotions
Automotive Ads


ESPN
NIKE
NASCAR
Procter & Gamble
Pepsi
McDonald's
Sony
Verizon
NBC
CBS
Yahoo
AOL
Ford
BMW
GM
>> More








Top 100 Branded Entertainment Opportunities 2006

Top 100 Branded Entertainment Opportunities in 2006
Get access to 100 of 2006's hottest branded entertainment and product placement opportunities in films, DVD releases, TV, celebrity events and music.
Find Out More >>

Branded Entertainment Directory - 2006 Edition
Find a comprehensive list of the advertising agencies and brands that are on the forefront of Branded Entertainment.
Find Out More >>

View All Reports >>



© 2008 Nielsen Business Media, Inc. All rights reserved.  Terms of Use  |  Privacy Policy