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Humanitas creates development fund
The Humanitas Prize and the Association of National Advertisers' Alliance for Family Entertainment have set up a Content Development Fund that will be used to develop TV series with inspirational and humanistic elements.
June 10, 2009 - The Hollywood Reporter

Oregon Casino Hits Jackpot with Web Site Overhaul
Attract more regional players to the casino's off-the-beaten-path facilities.
June 10, 2009 - Brandweek

Moxie's Lunenfeld Succeeds Zagoria as CEO
NEW YORK Kris Zagoria, a co-founder and CEO of digital shop Moxie Interactive, a unit of Publicis Group's Zenith Optimedia, is stepping down effective immediately.
June 10, 2009 - Adweek

Andrew Lincoln to star in 'Republic of Desire'
British TV actor and "Love, Actually" co-star Andrew Lincoln will play a lead role in the film version of the novel "People's Republic of Desire," set to start shooting in Shanghai in September and be finished by Valentine's Day, the film's producer said Tuesday.
June 09, 2009 - The Hollywood Reporter

Emmy Roundtable: Showrunners
The showrunner is the workhorse of the television business, acting as the head writer, producer, casting director, editor, sound mixer, studio liaison, network communicator, hand-holder and surrogate parent.
June 09, 2009 - The Hollywood Reporter

Subaru to Sponsor 'Dog Whisperer'
National Geographic Channel has signed Subaru as lead sponsor for the upcoming season of Dog Whisperer with Cesar Millan, in a deal designed to tap into the natural affinities shared by pet owners and drivers who place a premium on safety and cargo features.
June 08, 2009 - Brandweek

Editorial: Product Placement
The Commerce Department also noted that there was an increase in the number of commercial projects that got underway in April, a fact that is likely attributable to the federal government's $787 billion fiscal stimulus package.
June 08, 2009 - Contract

Subway Backs MSN's 'Fit to Boom'
MSN and sibling news site MSNBC.com have joined forces to launch Fit to Boom, an original series that features a group of baby boomers who have recently embarked on major, health-driven life changes.
June 08, 2009 - Brandweek

Draftfcb Makes Real-Time Play
NEW YORK In a bid to make its offerings more integrated and quicker to respond to changing client strategies, Draftfcb New York has merged its media, digital and customer-relationship management practices into a single unit called the Real-Time Marketing division.
June 08, 2009 - Adweek

Nat Geo Channel Taps Subaru to Sponsor 'Dog Whisperer'
National Geographic Channel has signed Subaru as lead sponsor for the upcoming season of Dog Whisperer with Cesar Millan, in a deal designed to tap into the natural affinities shared by pet owners and drivers who place a premium on safety and cargo features.
June 07, 2009 - Mediaweek

Reveille, MSN set Web series
MSN and sister news site MSNBC.com have teamed with Reveille for "Fit to Boom," an original Web series that features a group of baby boomers who have recently embarked on health-driven major life changes.
June 07, 2009 - The Hollywood Reporter

New Subway-Sponsored 'Fit to Boom' Targets Older Demo
MSN and sister news site MSNBC.com have joined forces to launch Fit to Boom, an original series that features a group of baby boomers who have recently embarked on major, health-driven life changes.
June 07, 2009 - Mediaweek

Hollywood Continues Its Fast-Food Binge
Family entertainment giant Disney took a stand, several years back, by not renewing a decade-long marketing deal with McDonald’s and flushing fast food and high-calorie snacks out of its promotional system as the childhood obesity debate raged.
June 06, 2009 - Brandweek

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